Twitter is a great marketing tool for small businesses – follow these simple tips to ensure you’re using it effectively:
The Basics

1. Upload a profile pic – eggs do not encourage followers.
2. Optimise your bio – you only have 160 characters to play, if in doubt enlist the services of copywriter.
3. Enter your real location into your profile.
4. Add a url to your bio – when someone checks a list of followers they can easily click your link without having to go into your profile (which most people won’t bother to do).  Ensure you add the whole url, including http:// otherwise it won’t work. Continue...